SEO Content Strategy for a Creative Freelance Community and Consulting Brand

Jasmine Williams Media is seeking support to improve the online visibility of its two brands: The Reach Club, a virtual coworking community, and Jasmine’s personal consulting business. The project’s primary goal is to increase organic traffic and search engine rankings through focused SEO enhancements. A student will take ownership of key tasks, including optimizing website pages, setting up a Google Business Profile, and drafting SEO-informed blog content. By the end of the project, the student will have gained practical experience in SEO strategy, content creation, and digital marketing implementation.

Social Media Marketing for a Creative Consulting Business and Community

Jasmine Williams Media is looking to boost brand visibility and engagement through a targeted social media strategy for both The Reach Club —a virtual coworking community for creative freelancers—and Jasmine’s personal consulting brand. Students will create and schedule original content for Instagram and LinkedIn, with the goal of increasing awareness, driving traffic, and generating qualified leads. This project will involve researching social trends, understanding audience behavior, and building a content calendar that aligns with brand messaging. By the end of the project, students will gain hands-on experience in content creation, platform strategy, and digital marketing execution.