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Social Media Marketing for a Creative Consulting Business and Community

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Jasmine Williams Media
Jasmine Williams Media
Toronto, Ontario, Canada
Jasmine Williams
Jasmine Williams
Founder, Content Marketing Consultant
1
Project
Academic experience or paid work
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
target audience social media trends brand messaging content creation content strategy consulting social media strategy social media marketing social media
Details

Jasmine Williams Media is looking to boost brand visibility and engagement through a targeted social media strategy for both The Reach Club—a virtual coworking community for creative freelancers—and Jasmine’s personal consulting brand. Students will create and schedule original content for Instagram and LinkedIn, with the goal of increasing awareness, driving traffic, and generating qualified leads. This project will involve researching social trends, understanding audience behavior, and building a content calendar that aligns with brand messaging. By the end of the project, students will gain hands-on experience in content creation, platform strategy, and digital marketing execution.

Deliverables

Tasks:

  • Research target audience behavior, interests, and social media trends
  • Develop a content strategy tailored to Instagram and LinkedIn
  • Create at least 30 original social media posts (short-form videos, graphics, captions, hashtags)
  • Repurpose select posts for both platforms and Stories
  • Schedule content using Buffer
  • Track engagement metrics during the project period


Deliverables:

  • A content calendar outlining scheduled posts for Instagram and LinkedIn
  • A strategy report including audience insights, content rationale, and performance goals
  • A final presentation summarizing project outcomes and recommendations for future social media strategy


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://jasminewilliams.ca/
Toronto, Ontario, Canada
0 - 1 employees
Business services, Marketing & advertising
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Community-Focused

Jasmine Williams Media helps creative founders, consultants, and business software brands turn their specialized expertise into clear, compelling copy and content—so they can attract the right people without overexplaining or blending in.

Jasmine is also the founder of The Reach Club, a virtual coworking community for creative solopreneurs.