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SEO Content Strategy for a Creative Freelance Community and Consulting Brand

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Jasmine Williams Media
Jasmine Williams Media
Toronto, Ontario, Canada
Jasmine Williams
Jasmine Williams
Founder, Content Marketing Consultant
1
Project
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Search engine optimization
Skills
target audience seo strategy meta tags blog posts content creation website optimization consulting google business profile seo audit
Details

Jasmine Williams Media is seeking support to improve the online visibility of its two brands: The Reach Club, a virtual coworking community, and Jasmine’s personal consulting business. The project’s primary goal is to increase organic traffic and search engine rankings through focused SEO enhancements. A student will take ownership of key tasks, including optimizing website pages, setting up a Google Business Profile, and drafting SEO-informed blog content. By the end of the project, the student will have gained practical experience in SEO strategy, content creation, and digital marketing implementation.

Deliverables

Tasks:

  • Conduct an SEO audit of key The Reach Club and Jasmine Williams Media website pages to assess content quality, keyword usage, and on-page optimization
  • Set up and fully optimize a Google Business Profile for The Reach Club
  • Optimize the Google Business Profile for Jasmine Williams Media
  • Research additional keywords to target to boost visibility
  • Implement basic on-page SEO updates (e.g., meta tags, image alt text, internal linking) based on audit findings
  • Identify accessibility and UX issues and areas for improvement and implement changes
  • Summarize strategies and outcomes in a final report and presentation


Deliverables:

  • An SEO audit report with insights, recommended improvements, and prioritized action steps
  • A fully optimized Google Business Profile for The Reach Club and Jasmine Williams Media
  • Keyword research brief with recommendations for site pages
  • Implementation of basic SEO fixes (on-page updates in WordPress)
  • UX/accessibility improvements across both websites
  • A final presentation summarizing strategies implemented and expected impact on search visibility


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://jasminewilliams.ca/
Toronto, Ontario, Canada
0 - 1 employees
Business services, Marketing & advertising
Representation
BIPOC-Owned Community-Focused Minority-Owned Small Business Women-Owned

Jasmine Williams Media helps creative founders, consultants, and business software brands turn their specialized expertise into clear, compelling copy and content—so they can attract the right people without overexplaining or blending in.

Jasmine is also the founder of The Reach Club, a virtual coworking community for creative solopreneurs.