Software System Enhancement and Web Presence

Beentos Inc. aims to modernize its HR Director software by enhancing its user interface and user experience and web presence. The current system, while functional, lacks the intuitive design and modern aesthetics that users expect. The goal of this project is to redesign the UI/UX of the HR Director system to improve usability, accessibility, and overall user satisfaction. This project will allow learners to apply their knowledge of UI/UX design principles, focusing on creating a seamless and engaging experience for end-users. The project will involve analyzing the existing interface, identifying areas for improvement, and implementing design changes that align with current industry standards. The team will work closely with stakeholders to ensure the new design meets user needs and expectations.

Streamlined Procurement Syetem for Minority-Owned Businesses

Beentos Inc., a Canadian minority-owned technology company, seeks to enhance its ability to secure government and large public sector contracts. The current procurement process is perceived as cumbersome and time-consuming, posing a barrier to accessing these opportunities. The goal of this project is to develop a streamlined system that simplifies the application process for government contracts, specifically tailored to support minority-owned businesses like Beentos Inc. This project will allow learners to apply their knowledge of procurement processes, systems design, and project management. The team will focus on creating a user-friendly system that organizes and automates key aspects of the application process, making it more efficient and accessible for Beentos Inc. to pursue future contracts.

Customer Retention and Business Development Strategy Enhancement

Beentos Inc. has recently expanded its portfolio by acquiring Industrial NetMedia and Creative101.ca, which offer SaaS platforms like HR Director and Shiftshaper scheduling software. The company aims to enhance its customer retention strategy and business development efforts to attract new clients and improve brand visibility. This project focuses on analyzing and refining existing CRM management processes and customer success strategies. Additionally, it involves developing a comprehensive sales process and creating a compelling pitch deck to support business growth. The project will also explore outbound strategies for acquiring new business opportunities, ensuring that Beentos Inc. can effectively leverage its new acquisitions to expand its market presence.

Digital Marketing

Our company, Beentos is launching our platform in North America and targeting the demographic of Millennial consumers and Gen Zs. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We have developed a set of marketing strategies, and we need your help implementing them to increase our APP download and social media following. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Identify trends and opportunities in our target market. Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.