Revamping User Experience for Plumbata Solutions

Plumbata Intelligent Business Solutions is seeking to enhance the user experience across its digital platforms, including its website, mobile app, and user dashboards. The current design has served well but requires a fresh, engaging interface to better meet user expectations and improve overall usability. The project aims to identify areas of improvement in the existing UX design and develop a cohesive, modern interface that aligns with current design trends and user needs. The team will conduct a comprehensive review of the current UX, gather user feedback, and collaborate with Plumbata's design team to propose innovative solutions. This project provides an opportunity for learners to apply their knowledge of UX design principles, user research, and prototyping in a real-world setting.

AI-Driven Construction Tech Marketing Campaign

Plumbata Intelligent Business Solutions is seeking to enhance its market presence and brand awareness for its AI-driven construction tech platform. The project aims to create engaging marketing and promotional materials that effectively communicate the platform's unique value propositions. The goal is to grow Plumbata's social media presence and build awareness among potential clients and industry stakeholders. By leveraging classroom knowledge in marketing and digital media, learners will develop a comprehensive marketing strategy tailored to the construction tech industry. The project will focus on identifying key target audiences, crafting compelling messages, and utilizing various digital channels to reach and engage these audiences. Learners will have the opportunity to apply their skills in content creation, social media management, and digital marketing analytics.