Fun Plushy B2C Product Launch to New Market Research

Work on a market research for Plushie for Mental Health. Come up with standard market metrics and creative ways to reach a new audience. As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

Construction Tech Competitive Landscape Analysis

Quotograph, a company in the construction tech industry, seeks to understand its position in the market by analyzing its competitive landscape. The goal of this project is to identify and evaluate both direct and indirect competitors, focusing on their product offerings, pricing models, market positioning, strengths, and weaknesses. By doing so, Quotograph aims to uncover its unique value proposition and identify opportunities for differentiation. This analysis will help Quotograph refine its strategic approach and enhance its competitive edge in the industry. The project will involve researching industry reports, analyzing competitor websites, and synthesizing data into actionable insights.