- Location
- Sarnia, Ontario, Canada
- Bio
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I’m a third-year Business – Marketing student at Fanshawe College with a Digital Marketing Professional Certification. My passion lies in integrating marketing communications and storytelling into every project, always making sure it aligns with the brand’s mission and vision.
Since I was 13, I’ve been fascinated by how people connect on social media platforms. This early curiosity sparked a lasting interest in how brands build genuine relationships with their audiences through authentic, personal language. I truly believe that great marketing is about connection, trust, and storytelling.
Here’s what I love helping businesses and entrepreneurs with:
✨Boosting brand visibility
✨Running paid advertising campaigns
✨Conducting audience and market research
✨Managing social media platforms
✨Creating engaging, story-driven content
✨Developing strategic marketing plansI also have hands-on experience in social media management, customer service, and leadership. From 2016 to 2018, I managed a retail clothing store, leading teams and driving real results. In recent freelance projects, I have created dozens of videos, improving my ability to design eye-catching visuals and edit content that captures attention within just seconds.
I’m excited to apply my skills to real projects, learn from mentors, and bring fresh ideas to the table.
⚪️ Fun fact:
I used to be super shy about public speaking—but now I love it! Becoming confident in this area has been one of my biggest personal wins.⚪️ Outside of work and school:
You’ll probably find me hiking, running, swimming, playing tennis, or at the gym lifting some weights 🏋🏻♀️💪🏼. Staying active keeps me energized, focused and ready to be creative.👉 Please visit my portfolio here:
https://dulceruiz.framer.website/
- Resume
- Dulce Ruiz - Resume -E.pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Advertising Digital marketing Marketing analytics Marketing strategy Social media marketing
Skills
Socials
Achievements
Latest feedback
Recent projects
Digital Marketing Strategy Development and Implementation
The primary objective of this project is to enhance NuVsio’s online presence and drive brand growth through a comprehensive digital marketing strategy. The focus will be on increasing brand awareness, generating leads, and boosting sales through targeted online campaigns, content creation, and social media engagement. The student will work closely with the NuVsio team to design and implement effective digital marketing tactics that align with our brand’s values and business goals. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date.
Digital Strategy & Content Optimization for FWE Media
To assess and enhance FWE Media’s digital presence by auditing current platforms and performance, analyzing key competitors, and recommending actionable improvements and delivering a research-driven content strategy that improves engagement, reach, and growth potential across social media platforms.
Work experience
Digital Marketing Strategist (Internship through Riipen Level UP)
NuVsio
Toronto, Ontario, Canada
February 2025 - March 2025
“Dulce took direction well, was easy to work with and was ready to tackle any challenges that came her way. We are very happy to have had this time with her”.- Dr Elena Brei
• Conducted competitor research to optimize paid social media campaigns.
• Created and edited video content to boost engagement and brand
• Designed 30+ visual content pieces across 3 campaigns, showcasing creativity and adaptability.
Social Media Content Creator (Volunteer position)
Riverspeak Club, Toastmasters (non-profit)
Sarnia, Ontario, Canada
July 2024 - Current
• Led social media strategy, achieving more 20,000+ impressions in less than a year.
• Increased guest participation by 25% through engaging weekly content.
• Organized club events, enhancing member conversion rates.
• Creating weekly content, including graphics and videos, to drive engagement.
Social Media Manager (Freelance work)
@Almondstudio2024
Sarnia, Ontario, Canada
November 2023 - March 2024
“Dulce stays up to date with the latest trends in digital marketing and social media, allowing her to bring fresh, innovative ideas that align perfectly with the client’s goals”. - Alejandra Torres
• Boosted follower count by 237% and reached over 2,000 accounts.
• Managed social media platforms, creating a consistent posting schedule.
• Conducted audience analysis to tailor content effectively.
• Creating weekly content, including graphics and videos, to drive engagement.
Social Media Advisor
Kingswell Glen Golf
Petrolia, Ontario, Canada
August 2021 - November 2021
• Increased content interaction by 30% through tailored social media strategies.
• Developed engaging campaigns aligned with the brand’s voice and marketing goals.
• Collaborated with internal teams to align social media content with branding goals.
• Monitored performance metrics and optimized future campaigns accordingly.
Education
Diploma, Business - Marketing
Fanshawe College
September 2024 - Current
Personal projects
GoodFood Brand Audit (MealKit)
January 2025 - April 2025
https://drive.google.com/file/d/1E6LUwJOVCEkwjnsQ6if6AFPSygdpmX3G/view?usp=sharingAs part of a semester-long project in my Advertising and Branding course, I conducted an in-depth brand audit on GoodFood, a leading Canadian meal kit company. This project involved extensive secondary research, using official industry data, market reports, and consumer insights to evaluate GoodFood’s brand positioning, target audience, and competitive landscape. Based on my analysis and the theories learned in class, I developed strategic recommendations to strengthen the brand’s market presence and communication efforts.
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This audit reflects my ability to apply marketing concepts to real Canadian brands and industries.
Marketing Plan - Martial Arts Gym
October 2024 - December 2024
https://drive.google.com/drive/folders/1AHpjBRTHa4qc1B5Wozm-mnWi1PCuTMGu?usp=drive_linkThis is a School project where, along with two peers, I developed a Marketing Plan for a new Martial Arts gym in London, ON.
We received excellent feedback from the course professor, achieving the highest grade in the group.
This shows teamwork, market research, and marketing skills that I am excited to implement in your brand.