Xin Yue Zheng
Learner
(2)
8
Location
Richmond Hill, Ontario, Canada
Portals

Skills

Branding 2 Content creation 2 Feedback control 2 Growth strategies 2 Marketing 2 Market research 2 Online course development 2 Peer review 2 Project management 2 Social media content 2 Social media content creation 2 Target audience 2

Socials

Latest feedback

Achievements

Recent projects

Mi Bowl Meal
Mi Bowl Meal
Markham, Ontario, Canada

Social Media Content Creation for Mi Bowl Group Incorporated

The main goal for the project is to create engaging and visually appealing social media content that highlights the healthy, asian-inspired meals provided by Mi Bowl Group Incorporated. The content should aim to challenge the common misconception about asian cuisine and showcase the bold flavors and nutritional balance of the meals. This will involve several different steps for the students, including: - Researching the target audience and understanding their preferences. - Creating a content calendar with a mix of promotional and educational posts. - Developing visually appealing graphics and videos that showcase the meals. - Writing engaging and informative captions that highlight the unique features of the meals. - Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.

Matches 3
Category Social media marketing
Open
LaunchPath Inc.
LaunchPath Inc.
Toronto, Ontario, Canada

Business Growth Curriculum Expansion for LaunchPath Inc.

Main Objective and Goals: LaunchPath has already developed the foundational curriculum for its two business growth programs. This project now focuses on expanding, refining, and enhancing the content to create a more robust and interactive educational experience. Students will build upon existing materials to develop: Additional case studies tailored to diverse industries and Canadian business environments Expanded market research assignments with current data sources Advanced growth strategy exercises rooted in real-world application Interactive components and activities to increase learner engagement Suggested improvements to the course delivery format and structure The ultimate goal is to evolve the current curriculum into a more dynamic, comprehensive program that continues to support LaunchPath’s mission of helping businesses start, grow, and scale successfully in Canada.

Matches 2
Category Market research + 2
Open

Work experience

Finance and Operations Intern
Wellness Commons: Massage Therapy Treatment Centre
Richmond Hill, Ontario, Canada
December 2024 - June 2025

Assisted in budgeting and forecasting to support management in optimizing operational costs, leading to a $4,000 reduction in unnecessary monthly expenditures. Developed and presented weekly metrics reports, analyzing appointment volumes and cancellations to implement strategies that reduced no-shows by 10%. Additionally, managed client records by receiving, organizing, and maintaining accurate and accessible files to improve operational efficiency.

Sales and Marketing Associate
Estee Lauder
Markham, Ontario, Canada
June 2024 - Current

Gained in-depth knowledge of 20+ Estée Lauder subsidiary brands and 100+ products to effectively assist customers and buyers. Designed weekly cosmetics infographics for promotions, product features, and brand insights using Canva, Word, and PowerPoint for internal and customer distribution. Conducted regular inventory audits by developing Excel spreadsheets, ensuring 98% product availability accuracy and reducing stock shortages by 25%.

Store Associate
Golf Town
Markham, Ontario, Canada
June 2022 - Current

Delivered exceptional customer service by assisting customers with apparel selections, achieving over $2,000 in personal sales daily. Processed 150+ transactions per shift, handling cash amounts exceeding $3,000 while maintaining accuracy in register operations. Collaborated with team members to exceed sales goals by 15% and optimize store performance. Provided supervision and on-the-job training, fostering a high-performing team environment.