- Bio
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I am a Master of Public Service student at the University of Waterloo with a strong background in health policy, communications, and data-driven marketing. My professional and experiential learning experiences through Riipen and Venture for Canada have allowed me to work with organizations such as the Ontario Ministry of Health, MoVA, June Adaptive, and Golak — where I combined creativity, strategy, and research to deliver measurable impact.
At the Ministry of Health, I led the development of the Executive Leadership Table Health Equity Framework Workshop, crafting policy materials and case studies to embed equity into leadership decision-making. At June Adaptive, I wrote and published blog articles on Shopify, repurposed content for social media, and optimized copy using SEO strategies to boost online visibility and engagement. At MoVA, I conducted market research interviews to define target customer segments, built detailed personas, and developed CRM and outreach tools to support client acquisition. Through Golak, I identified and assessed potential community partners for a peer-to-peer lending app that promotes financial inclusion and trust-based microfinancing.
I bring a mix of analytical thinking, creative communication, and policy insight to every project. Whether developing health equity initiatives or digital marketing campaigns, I strive to create accessible, evidence-informed solutions that empower organizations and communities alike.
- Resume
- Resume.pdf
- Portals
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Toronto, Ontario, Canada -
Toronto, Ontario, Canada
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Skills
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Achievements
Recent projects
SEO Blog Post Creation for JuneAdaptive.com
The main goal of the project is to create blog posts and increase SEO for JuneAdaptive.com. The students will be responsible for writing blog posts around Adaptive Fashion, Disability, Accessibility, Caregiving & Healthcare. Students will be writing 1 blog post a week. They will also need to research blog topics and information, post blogs on the company website, develop keyword and intent research, research the latest search engine algorithm updates, perform detailed keywords research, build reports on web KPIs, and monitor competitor SEO activities. Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Blog Link: https://www.juneadaptive.com/blogs/our-community
E-commerce Shopify Optimization
Students will dive into the heart of our online operations, focusing on enhancing the JuneAdaptive.com experience and extending our reach through our newly launched Etsy store. You'll be instrumental in integrating apps that streamline our operations and improve customer experience, both on our main site (Shopify) and Etsy.
Teal Climate Marketing Strategy Development
Teal Climate, an institutional/corporate carbon accounting SaaS platform, seeks to enhance its market presence and attract more clients. The project aims to develop a comprehensive marketing strategy that aligns with Teal Climate's mission of promoting sustainable business practices. The team will analyze current market trends, identify target audiences, and evaluate competitors to create a tailored marketing plan. This project provides an opportunity for learners to apply their knowledge of marketing principles, digital marketing techniques, and strategic planning. The goal is to craft a strategy that effectively communicates Teal Climate's unique value proposition and positions the company as a leader in the carbon accounting industry.
Data-Driven Global Growth: Targeted SEO and Analytics Strategy for Immigration business
Our team aims to boost our global digital presence to attract high-value clients through improved SEO, Google Analytics setup, and a strategic social media schedule that drives targeted traffic across key international markets. The main goal of this project is to expand our global digital footprint by implementing a strategic SEO and Google Analytics framework, supported by a tailored social media content plan. This work will help us attract elite clients and working professionals from key global regions such as the USA, Algeria, Ghana, Greece, Caribbean Islands, Malaysia, Mauritius, Brazil, Qatar, UAE, South Africa, and Nigeria. We are looking to increase organic traffic, improve our search engine ranking, and drive engagement on our social media platforms to attract clients interested in: · Canadian startup visa immigration · Grade 12 academy placement in NB and Ontario for elite families' children · Support for working-class professionals in the USA and abroad seeking immigration due to economic uncertainty · Summer relocation and guided tours through Atlantic Canada and Niagara Region and Western Canada – Visit to Edmonton to attend an annual Business Fair The end goal of this project is to increase our earnings and market share.