George Brown College
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Digital Content Creation/ Repurposing for Niche YouTube Channel

Open
Main contact
Susan McVea Consulting Inc.
Susan McVea Consulting Inc.
Victoria, British Columbia, Canada
Susan McVea
CEO & Founder
(19)
5
Portals
(1)
View all
Project
Academic experience or paid work
60 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Videography Communications Market research Digital marketing Search engine optimization
Skills
video marketing video production marketing research search engine optimization youtube channels youtube marketing digital content creation digital marketing graphic design
Details

We would like students to help us with repurposing content for our YouTube channel.


Ultimately, you will be working on digital marketing/ content creation for the channel, including research, video creation & editing.


If you'd like to explore video content creation, and are ready to tackle this challenge with us, then we'd love to hear from you.



Deliverables

To accomplish this, we expect the student(s) will:


1.Create video content:

  • Repurpose existing video/ audio content or create new videos on 8-10 topics agreed upon with company - Specific guidelines and templates, including SOP for video creation/ editing will be provided by the company, with access to Canva Pro
  • Use stock images or videos with text overlays to create video (audio will always be provided by Company)
  • Design thumbnails for 8-10 videos - guidelines and templates will be provided along with access to Canva Pro
  • Research & write video headline & description for YouTube SEO (keywords will be provided and/ or discussed with company)

2.Request feedback:

  • Review each video with company for feedback and areas for improvement


Key Deliverables:

  • Create 8-10 videos for the channel from start to finish using agreed upon content topics with company


Ongoing for the Project:

  • Weekly mentorship calls (on zoom) - should the student request
  • Project Manager is available via text to provide immediate feedback or answer questions (Monday - Friday)
  • Students will have access to YouTube for Bosses (course) that will provide supporting templates, structure and instructions for video creation and SEO research


Resources Provided:

  • YouTube for Bosses Course
  • Standard Operating Procedures for video creation/ editing and SEO
  • Brand guidelines (for graphic creation)
  • Canva Pro
  • Brand and customer avatar details
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the company

Company
https://susanmcvea.com
Victoria, British Columbia, Canada
0 - 1 employees
Business & management, Business services, Marketing & advertising, Sales
Representation
Minority-Owned Women-Owned Disabled-Owned Small Business Family-Owned

We are a global boutique coaching & consulting company working with female founder/ leaders to increase their revenue, income and impact while decreasing their time, effort & energy. We integrate holistic sales and business strategies encompassing mind, body, and spirit through 1:1 bespoke consulting, group programs & digital courses. Our content features heavily on faith based practices and principles.