Competitive Analysis - how did other cosmetic companies grow ?

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competitive analysis growth strategies communication ethical standards and conduct chemical engineering marketing comparative analysis customer service research chemistryNuVsio ( www.nuvsio.com) is a division of Dr. Brei Laboratories, a company founded by Dr. Elena Brei a University of Toronto Ph.D graduate in Chemical Engineering (water purity division). NuVsio leverages Dr. Brei's research and proprietary technology to nurture and foster a healthy skin chemistry through microbiome protection and other key skin health stimulation methodologies. NuVsio is a holistic system with a multitude of benefits based on a deep and foundational knowledge of skin health. Over the last 7 years, NuVsio has been featured in a multitude of publications, and has participated as a celebrity sponsor at the Oscars, BET awards, Teen Choice etc... ( see https://www.nuvsio.com/global-press/). Customer feedback showcases how NuVsio has changed peoples lives through our state of the art technology, and customer feedback ranges from laypeople to celebrity makeup artists, miss universe Canada, models, and various celebrities. Based on additional research, we are introducing a new nutritional supplement to aid with internal microbiome health that leads to deep and sustainable health benefits. We are a science first company devoid of all marketing gimmicks and no desire to jump on the hottest trend. We work with what works and we do it with a holistic outlook with our customers health and happiness as our primary concern.
As a rule we have avoided paid sponsorships. Our customer feedback is all genuine, and even the models used in our campaigns are current or past customers. We have a high spiritual and ethical bar for our communication methods/systems with our customers and we treat every customer as a family member. In fact internally we do not use the terms customer, we simply call folks by their first name.
Given our somewhat unique stance, we understand that our growth may be limited, as such we wish to examine our possible growth through a comparative analysis of some of our competitors. We now feel that we need to accelerate our growth and we are seeking assistance with a growth strategy.
Given the above description we would enjoy a fresh perspective and a deep dive into a few of our friendly competitors:
1- We will provide you a short list of competitors.
2 - You will research how the competitors found their audience, grew their audience and establish a reputable stance in the market.
3 - You will run a historical analysis but we would be eager to see customer interviews and customer feedback as to why and how the competitive brand was discovered and why it has left an indelible mark that results in potentially life long customer commitment
4 - You will determine if the competitors past strategy would work under todays market conditions, why and why not ?
5 - You will present a frame work of suggestions for possible implementation.
Full mentorship with our BOD member who is a Rotman MBA alumni and have +20 years of industry experience. We will aid and guide you to ensure you stay on track and do not venture into areas that are not practical.
About the company
Discover the path to naturally vibrant skin and a healthy body with Dr. Elena Brei's science-backed microbiome support. NuVsio was founded in 2011 from her personal journey to combat severe acne and dermatitis. As a researcher at the prestigious University of Toronto, Dr. Brei delved into minerals during her water microbiome project, paving the way for NuVsio's unique approach.
At NuVsio, we harness the power of ancient minerals to nurture a Healthy Skin Microbiome, creating a protective 'Second Skin' layer that shields against environmental stressors, toxins, and pollution, promoting a luminous complexion. Dr. Brei's own transformation and her ability to extend this radiant transformation to her loved ones is a testament to the effectiveness of her products.