Digital Presence Enhancement for Enabled Talent
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Project scope
Categories
Data visualization Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
performance reporting semrush (software) web traffic competitive analysis key performance indicators (kpis) google search console content strategy tableau (business intelligence software) seo audit analyticsEnabled Talent seeks to enhance its digital presence and engagement across various platforms. The project aims to provide a comprehensive analysis of the company's social media performance on LinkedIn, Twitter, and Instagram, focusing on reach, engagement, and audience growth. Additionally, the project will involve conducting an SEO audit of the company's website using tools like SEMrush and Google Search Console to identify areas for improvement in keyword strategy, meta descriptions, and competitor analysis, particularly for accessibility-focused platforms. The project also includes developing a content strategy plan that aligns with Enabled Talent's mission and events, such as Disability Employment Awareness Month. Finally, the project will involve creating a data dashboard using Google Data Studio or Tableau to track key performance indicators like user signups, bounce rates, and conversion events, providing actionable insights for the internal team.
- A comprehensive social media performance report with insights and recommendations to boost engagement and reach.
- An SEO audit of Enabled Talent’s website with keyword strategy, technical fixes, and visibility improvement tips.
- A tailored content strategy and monthly posting plan aligned with our mission and upcoming campaigns.
- A user-friendly data dashboard (Google Data Studio/Tableau) to track website traffic, engagement, and conversion metrics.
- Suggestions to improve accessibility and inclusion across digital touchpoints based on analytics findings.
- A summary report combining all insights with actionable next steps for our internal team to implement.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.
Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.
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