Digital Presence Enhancement for Enabled Talent

Open Opened on July 26, 2025
Main contact
Enabled Talent
Brampton, Ontario, Canada
Amandipp Singh
Founder
(19)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Data visualization Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
performance reporting semrush (software) web traffic competitive analysis key performance indicators (kpis) google search console content strategy tableau (business intelligence software) seo audit analytics
Details

Enabled Talent seeks to enhance its digital presence and engagement across various platforms. The project aims to provide a comprehensive analysis of the company's social media performance on LinkedIn, Twitter, and Instagram, focusing on reach, engagement, and audience growth. Additionally, the project will involve conducting an SEO audit of the company's website using tools like SEMrush and Google Search Console to identify areas for improvement in keyword strategy, meta descriptions, and competitor analysis, particularly for accessibility-focused platforms. The project also includes developing a content strategy plan that aligns with Enabled Talent's mission and events, such as Disability Employment Awareness Month. Finally, the project will involve creating a data dashboard using Google Data Studio or Tableau to track key performance indicators like user signups, bounce rates, and conversion events, providing actionable insights for the internal team.

Deliverables


  • A comprehensive social media performance report with insights and recommendations to boost engagement and reach.
  • An SEO audit of Enabled Talent’s website with keyword strategy, technical fixes, and visibility improvement tips.
  • A tailored content strategy and monthly posting plan aligned with our mission and upcoming campaigns.
  • A user-friendly data dashboard (Google Data Studio/Tableau) to track website traffic, engagement, and conversion metrics.
  • Suggestions to improve accessibility and inclusion across digital touchpoints based on analytics findings.
  • A summary report combining all insights with actionable next steps for our internal team to implement.


Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

No poverty

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Business services, Human resources & recruitment, Non-profit, philanthropic & civil society, Technology
Representation
Women-Owned Disabled-Owned Social Enterprise Immigrant-Owned Community-Focused

Enabled Talent is revolutionizing the employment landscape with its cutting-edge AI-driven platform, dedicated to bridging the gap between individuals with disabilities and inclusive job opportunities. We expertly match talent to roles by considering skills, accessibility needs, and personalized digital profiles, empowering employers, nonprofits, educational institutions, and governments to embrace fair hiring practices. Our unwavering commitment ensures that the future of work is not only inclusive and accessible but also empowering for all.

Backed by leading incubators and accelerator programs, Enabled Talent is strategically positioned to drive inclusivity across diverse industries, transforming workplaces into environments where everyone can thrive.